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Welcome to the first edition of Yacht Charter Market, the weekly newsletter dedicated to the world of yacht charter. Whether you are a seasoned yacht charter broker, a charter manager, a yacht captain or crew member, or a charter client, Yacht Charter Market is the go-to source for a comprehensive view of the superyacht charter industry.

CHARTER MARKET

How can charter managers create a demand for their CA charter yachts in the post-COVID market?

In the years following the lifting of Covid-19 restrictions, the industry noted a boom in superyacht charter bookings. In the 2021/22 charter market, this increase was largely a result of cancelled and delayed charters rolling over from 2020 when the world was vastly locked down and travel opportunities were limited.

Though 2023/24 charter markets have naturally slowed since the initial post-COVID boom, there is still an undeniable demand for all kinds of yacht charter holidays. But how can charter managers and charter brokers ensure that their CA yachts stand out from the crowd?

Ensure you are covering the right destinations

While the demand for off-the-beaten-path charters grows and the industry witnesses charter vessels cruising in the far corners of the globe, traditional yachting hotspots such as the Mediterranean and the Caribbean remain in high demand.

Many of the world’s most sought-after yachting destinations are so desirable that the more popular charter yachts are quickly snapped up. Ensuring that you are managing a reliable vessel in the hottest yachting destinations will guarantee an influx of bookings.

“There are some cruising areas such as Croatia that could do with a bigger inventory of larger vessels,” explained Burgess Charter Broker, Sophie Spain. “The popular yachts tend to go quickly in these areas, but the overall charter fleet is growing so we feel we can certainly meet the demands of clients.”

Unique and special offerings

In areas where clients have pages of charter yachts to pick from, ensuring the vessels in your fleet/management stand out is important.

Having stand-out water toys, unique design features, or specialised crew onboard ensures that vessels appeal to a wide range of clients and all contribute to elevating guest experience and the overall reputation of the charter yacht.

Promotional offers

With saturated markets, promotional offers, discounts and special incentives are great ways to stand out and attract potential clients.

Common promotional offers include reduced costs on multiple bookings, time or destination-based discounts and flexible cancellation policies.

LATEST CHARTER UPDATES

🚀 The 136-metre Lürssen motor yacht Flying Fox has been reintroduced to the charter market, with Bluewater Yachting Dubai as her central agent. It is expected that Flying Fox will be available for charter in the Red Sea, the Seychelles and the Maldives.

But will interested clients face restrictions in chartering her?

UK and EU citizens currently face no restrictions in chartering Flying Fox. However, US citizens are prohibited to charter Flying Fox, and she cannot operate in US waters.

💃🏻 Edmiston has announced that the 93-metre Feadship motor yacht Lady S is now available to charter this summer season in the East and West Mediterranean.

She can be chartered in the East and West Mediterranean from €1,600,000 per week. Read more about Lady S here.

🌊 Ocean Independence has announced that the 80-metre Yachtley motor yacht Elements will soon be transiting to the Maldives, where she will be available for Easter charters. Find out more about chartering Elements here.

🌅 Hill Robinson reported its appointment as Charter Central Agency for the 36.6-metre motor yacht Bagheera.

Built by Palmer Johnson, this speedy yacht is available from €80,000 per week along the French and Italian Rivieras, as well as Corsica and Sardinia. Discover Bagheera here.

💰 Special offer: TWW Yachts is offering a discount for May charters onboard the 35.15-metre motor yacht Minor Family Affair.

Reduced from €117,000 to €100,000 for charters in May, Minor Family Affair is available for charter in the West Mediterranean this summer season.

🚀 Pink Shadow is brand new to the charter fleet following her delivery by Damen Yachting. Now for charter with Y.CO, go check out her eclectic, beachy interior here.

Yacht Charter Market: Presented by YachtEye

Discover how YachtEye transforms the yachting experience for everyone onboard:

• Digitise all guest essentials, such as crew profiles, menus, and itineraries.

• Showcase boat details, like photos, videos and specifications, with the Yacht Info feature.

• Keep everyone informed with the user-friendly guest schedule, easily modifiable by crew.

• Access all data in one place, including yacht speed, weather, water temperature, and more.

• Access from anywhere onboard: Available on mobile, iPad, web, and TV devices.

Seamlessly connect your yacht, crew and guests on one platform to share the fun! Visit yachteye.com or contact [email protected] to learn more.

CHARTER PHOTO OF THE WEEK

☀️ Pink Shadow is brand new to the charter fleet following her delivery by Damen Yachting. Now for charter with Y.CO, her eclectic, beachy interior can be seen in her multi-use swim platform.

🦩 The ‘Tahiti Plage’ area gives Pink Shadow huge versatility for entertaining while keeping with what the yacht was designed to do: to offer a unique connection with the water and unlock breathtaking destinations for her charter guests.

DESTINATION SPOTLIGHT

Travel Inspiration: Adventure awaits in Anguilla

🏝 Laid-back and layered with reasons to visit, Anguilla is a natural choice for those keen on a Caribbean escape that leaves them feeling rested and recharged. Visitors indulge in the island’s barefoot luxury and the seascape of hidden bays and coves that make it a sailor’s paradise.

Great for: Laid-back luxury, peace and quiet, exploring fascinating shipwrecks.

Wildlife: Anguilla is a haven for turtles. Divers and snorkellers in Anguilla’s waters will witness young green and hawksbill turtles that feed on the island’s reefs and seagrass beds.

Don’t miss: Soaking up the salt, sand and sea on Meads Bay. Located on the western edge of Anguilla, this beloved beach is as picturesque as can be, home to fine, silky sand and clear, sparkling water.

POST OF THE WEEK

The 77.4-metre explorer yacht Legend, photographed in Antarctica. The iconic explorer yacht, built by IHC Verschure, is available to charter in fantastic far-flung destinations through Y.CO.

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